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Our Story: We’re Changing The Game
InSearchX co-founder Eric Brown developed a behavioral analytics solution for Dataium.
Dataium analyzed consumer behavior forautomotive companies, tracking purchase intent across thousands of websites, including Autotrader, Cars.com, eBay, and Buy A Toyota.
As websites moved to cloud storage, he asked, "Why not deliver website content to consumers instead of forcing them to navigate through sites, reducing friction?"
These insights led to AskOtto and HoldX—AI platforms that connect consumers to home, life, and auto services while helping businesses by handling hold times so employees can focus on customer needs.
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